Saudi Telematics Provider Cold Solutions Rebrands as IoT Cube
Cold Solutions, the Riyadh company behind the tracking.me fleet platform, has changed its trade name to IoT Cube Company. The firm is also converting into a new legal entity under the same name. The company frames the change as a move from standalone tracking products to an intelligence layer. This layer would consolidate data from vehicles, sensors, cameras and facility systems into one analytical context. All customer data stays inside Saudi Arabia.
What Verifies About IoT Cube
The substance available for verification is the company’s existing business, not the new layer. Public records and the company’s own site show a fleet-telematics provider. Tracking, a registered trademark of Cold Solutions, offers GPS fleet management, cold-chain monitoring and fuel management. It also sells school transport solutions across more than a dozen Saudi cities.
Its systems are Wasl-compliant, with TGA integration in progress. The “Cold Solutions” name itself reflects the cold-chain logistics the company started with.
Two partnerships check out. Carrier Mobily signed an IoT collaboration MoU with Cold Solutions at LEAP in March 2024. In February 2026, the company announced that its platform runs on Oracle Cloud Infrastructure with MySQL HeatWave for real-time analytics. ZoomInfo profiles the company at 11–50 employees with revenue under $5 million.
What Cannot
The positioning claims — neutrality across carriers, clouds, protocols and AI models — currently rest on assertion. CEO Asim Jamil says data volumes and AI maturity only now justify the layer. That explanation reads as retrospective framing rather than a technical disclosure. No documentation, named customers or deployment metrics accompany the announcement. TechRecast found no independent evidence of the new layer in operation.
The name carries prior users, too. Feitian Japan launched a payment SaaS called IoT Cube in December 2025. A Portugal-based no-code IoT platform has used the name since 2017. The announcement does not address either collision.
The sovereignty claim lands on firmer ground. Saudi Arabia’s Personal Data Protection Law took full effect in September 2024. Sector rules from the cybersecurity, financial and cloud regulators impose in-Kingdom hosting on top of it. Government, financial and high-tier cloud workloads must stay in the Kingdom.
Local hosting is now table stakes for any platform selling to Saudi government bodies. That makes the framing commercially sensible regardless of the rebrand.
tracking.me services continue unchanged, the company said, with affected customers being contacted directly with updated registration and banking details.
Editor’s Note: This item draws on the company’s announcement and website, the Saudi Food and Drug Authority’s eligible-facilities listing, and a Mobily executive’s LinkedIn post on the LEAP 2024 MoU. It also uses an Oracle partner post on the OCI deployment, ZoomInfo company data, SDAIA guidance on the PDPL and reporting on Saudi sector-localization rules.
Claims about the new intelligence layer are company statements. TechRecast found no independent evidence of the layer in operation and no technical documentation. TechRecast contacted no parties for comment before publication.